Let Your Team Know
Make sure anyone answering your phone, messages, front desk, or customer inquiries knows about the offer appearing in your Grapevine advertisement.
The Grapevine Advertiser Hub
You’re On the Grapevine!
Your spot is reserved. Here’s what happens next and how to get the most from your Grapevine campaign.
By now, your agreement and payment have been received and your Ad Details Request has already been emailed to you.
If you’ve already submitted your information, you’re all set. If not, that’s your next step.
Keep this page handy throughout your campaign. We’ll walk you through what happens from ad design to mailboxes.
From reserved spot to response tracking
Your Grapevine Advertiser Roadmap
Step 1 · Completed
Spot Reserved
Agreement signed and payment received.
Step 2 · Completed
Ad Request Sent
Your Ad Details Request has already been emailed to you.
Step 3
Submit Your Details
Send the information requested for your ad, such as your logo, contact information, offer, photos, and other requested materials.
If you’ve already submitted everything, there’s nothing else you need to do right now.
Step 4
Design
Show Up Local Media creates your advertisement using the information provided, or prepares advertiser-supplied artwork for the mailer.
Step 5
Your Approval
You’ll have an opportunity to review your advertisement before it goes to print.
Step 6
Printing
Once the advertisements are finalized, the complete Grapevine mailer goes into production.
Step 7
USPS Mailing
The Grapevine is prepared and delivered through USPS to the addresses included in that edition.
Step 8
Mailboxes
The Grapevine begins arriving in the community.
USPS delivery can occur over multiple days, so not every address will necessarily receive the mailer on the exact same day.
Step 9
Track + Follow Up
This is when you begin watching for calls, website visits, Google searches, messages, leads, and other responses.
After delivery
Your Mailer Hit the Mailboxes. Now What?
Share It
Take a photo of The Grapevine or your advertisement and share it on your social media.
Caption idea: “[Your community], check your mailbox! We’re featured in this Grapevine edition.”
Ask Every Customer
Do not assume the source based only on where the customer contacted you. The Grapevine may have created the initial awareness even if another platform received the click or call.
How did you hear about us?
Keep Your Copy
Keep at least one copy of your Grapevine for your records, future advertising ideas, photos, social media content, and campaign comparison.
A customer may see your Grapevine advertisement and later:
- Google your business
- Visit your website
- Find your Facebook page
- Call you
- Message you
- Save the mailer for later
Direct Mail Doesn’t Always Work Like a Click
Some customers respond immediately.
Others may see your business several times before they need what you offer.
Someone might place The Grapevine on the counter, save it, Google your business later, remember your name weeks from now, or contact you when the need arises.
That means measuring a direct-mail campaign only by calls received immediately after delivery may miss part of the picture.
Direct mail can contribute to:
- Local visibility
- Brand recognition
- Website visits
- Google searches
- Calls and messages
- Future purchasing decisions
- Repeat exposure when advertising consistently
Every campaign and customer journey is different. Direct mail does not promise specific results or a guaranteed return.
5 Ways to Get More From Your Grapevine
- 1
Make sure your advertised offer is understood by your staff.
- 2
Ask every new customer how they heard about you.
- 3
Share your Grapevine appearance on Facebook and Instagram.
- 4
Keep your website, Google Business Profile, phone number, and social profiles accurate.
- 5
Track responses beyond the first few days after delivery.
The question we want you to ask
“How did you hear about us?”
This simple question is one of the best ways to understand where your customers are discovering you.
Consider keeping a simple tally:
- Grapevine
- Facebook / Instagram
- Referral
- Repeat Customer
- Other
If someone says Google, you can always ask one more question: “Do you remember where you first saw our name?”
Helpful answers
Frequently Asked Questions
We’re Here to Help
Have a question about your ad, artwork, upcoming campaign, or Grapevine edition? Reach out to Show Up Local Media and we’ll help point you in the right direction.
Contact Show Up Local MediaWant to Keep Showing Up?
One mailer introduces you. Continued visibility helps your business stay familiar when local customers are ready to buy.
If you’d like to see upcoming Grapevine editions or check category availability, take a look at what’s coming next.
View Upcoming Grapevine EditionsLocal Businesses.
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